Did you know the average CTR for retargeting ads is 10x that of display ads? 🤯
Integrating retargeting into your digital marketing strategies can increase conversion rates by as much as 150%! 💡
If your ROAS is struggling, and you’re having a hard time getting a profitable ROI, you need to upgrade your retargeting strategies ASAP...
Just in case you’re out of the loop.. retargeting is a form of digital marketing (usually through paid advertising and organic outreach) in which you target consumers based on their previous interactions with your brand. Retargeting is just a piece to the ever-so complex digital marketing funnel, but can be HIGHLY profitable when used correctly. Your brand’s retargeting should span across all of your channels from paid traffic on any platform to email and SMS marketing.
Below I’m going to break down some of the biggest retargeting MUST HAVE’s for any brand looking to scale (make sure to check out the 5th one)! 👇
The most heavily used form of retargeting is showing ads to visitors that came to your website and left without making a purchase. While to many this may be common knowledge, I have to mention it just in case it isn’t, because this is a must.
What’s less commonly considered but just as powerful, is targeting existing customers! Using a custom audience, you can actually target customers that have already made a purchase, or subscribed — where you can show them complementary products that they may be interested in based on what they purchased initially.
What’s important to keep in mind with any retargeting strategy is what kind of audience you’re speaking to. Regardless of whether or not they made a purchase, they’ve checked out the brand, and they know who you are. Needless to say, your copy / offer / hook / and everything else should be unique to them. They don’t need the same long form informational or introductory creatives your cold Top-of-funnel audience needs.
In 2021, 85.6% was the average mobile ecommerce cart abandonment rate...
Luckily, putting a slash through that value for your brand doesn’t have to be rocket science! 🚀
I recommend creating a custom audience to target visitors that view your site. This point goes directly hand-in-hand with that above, and is just one more super helpful way to make the most of all that hard earned traffic.
When they fill their cart, you can kindly remind them what they forgot to finish buying, or simply work on drawing their attention to other products they could also potentially be interested in.
The average repeat customer spends 67% more in months 31-36 of their relationship with a business than they do in months 0-6
There’s a saying that 20% of your customers make 80% of your business. ⚖️
If you make a good product, and you treat your customers well, your regulars will be your bread and butter.
These are the customers that know your brand, engage with you regularly, and willingly spend a great deal of money on your products. So its your job to constantly keep them in the loop and find ways to offer them exclusives, deals, and insider’s secrets!
Try using retargeting ads to show them new products (or products that you think they may be interested in), exclusive deals as a returning customer, consider memberships and rewards systems, and lots more!
Customer reviews can increase conversions by 270%...
This is a no-brainer for incorporating social proof, and a huge ROI increaser!
This strategy is by no means limited to retargeting (and should be considered for other strategies too). Including reviews in your re-targeted ads can be the perfect way to give your customers that extra nudge toward making a purchase.
An average 22% drop in CPC and 46% increase in ROAS was reported from deploying dynamic advertising on Facebook and Google.
The best part? It’s a considerably quicker and more cost effective way to reach potential customers based directly on what they’re interested in!
You can use dynamic product ads to show your potential customers products that they have already viewed and interacted with but have yet to purchase. You could also use this on previous customers to them related upsells and cross sells that could be super interesting to them!
If you're ever struggling to implement these strategies yourself, and could use the help of experts, we're an experienced team with the tools, tactics, and experience needed to make everything work for you. Send us a message and we'll be happy to chat! 📥
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